William L. Smith

William Smith Luxury Group

William L. Smith
CAL BRE #01064866

William L. Smith

William Smith Luxury Group
Phone:
Phone: M: 831.402.5302 831.402.5302 mobile
Phone: O: 831.626.2400 831.626.2400 office
Office:
Office: Coldwell Banker Residential Brokerage
PO Box 1111 17 Mile Drive at Palmero,
Pebble Beach, CA 93953-1111
Designations:
Global Luxury Broker

About William -

Confidence and an intense focus on your personal needs and objectives are qualities you'll notice first and foremost about William Smith. He offers seasoned council, an extensive knowledge of the local market and genuine enthusiasm for what he does.

A full-time real estate broker since 1990, he has personally closed more than 1,550 transactions. William understands that the key to success in today's market is a keen focus on digital marketing, participation in social media, active broker networking and extensive online exposure.

William was born and raised on the Monterey Peninsula and is a proud member of a multi-generational Monterey Peninsula family. He grew up with a native's appreciation of our pristine coastline, was an avid local surfer and has developed an appreciation for our rich history and importance of its preservation.

Having opened his first real estate office in 1990, William and his lovely wife were the owner/brokers of the two Prudential California Realty Offices in Carmel and Monterey. He was one of the more accomplished Realtors in the Prudential Real Estate Network and was ranked #2 selling agent in Northern California and #11 internationally. In 2006 he sold his real estate business and joined Coldwell Banker Del Monte Realty.

Today, William is best identified as a Coldwell Banker Previews High Value Residential Broker, earning many of the highest ratings offered by Coldwell Banker NRT. He has been awarded the International President's Premier and International President's Elite designations and is currently ranked 22 in the Silicon Valley-Monterey Bay Division. His sold listings include Montereys' historic Marsh Asian Art Building, the legendary 392 acre Holman Ranch in Carmel Valley and Quail Creek Ranch in Salinas.

William is passionate about helping others and often donates time to local charities and events. With William Smith you are guaranteed that you have found someone who truly loves and appreciates the wonders of our unique community. Please call him for any of your current or future real estate needs.

"we enjoyed having William Smith and Marlene Willson helping sell our house on 1525 Luxton Seaside. They did very good job. kept us informed on what was happening. answered all our questions. We would recomend them to our feiends if they want to buy or sell. Talking to William seemed like talking to an old friend that we had for years. If we need to sell or buy we would use both William and Marlene."

  -sobreams, Client

"We contacted William to help my aging mother sell off a difficult 1 Acre lot so that she would be able to use the money in her retirement. William did a great job and was very patient with her when she asked the same questions multiple times! He was responsive to our questions and very knowledgeable about the whole process. We felt very well taken care of and would use William for our real estate needs in the future."

  -jensenco8707, Client

"We began working with William just before the spring of 2016 to sell our home, and we couldn't have been more pleased! William immediately brought in a contractor to make needed repairs and minor upgrades to our home, which helped make it more appealing to a larger group of potential buyers. He also brought in a fabulous photographer to showcase our home online, which I believe created more foot traffic and brought in serious buyers. Since we were no longer in the local area, it was critical to have an agent who would oversee all work and general upkeep of the property. William excelled in both areas. Many open houses were conducted and we received a summary of each, providing us with a description of those who attended, and their respective interest in our property. We entered into a contract with a very qualified buyer and William was wonderful in keeping the transaction moving along and getting to closing in a timely manner. We highly recommend William to anyone "

  -mark markiewitz, Client

"William Smith was recommended to us by a good friend. I could not have found a more knowledgeable and professional representative to sell our house. He quickly relieved our worries in a stressful time of selling our family home of 30 years. I am so thankful we used William Smith. We had a few hiccups with the buyers qualifying but William's knowledge was unlimited in getting everything processed."

  -lesliekmc, Client

"William Smith and his assistant Marlene Willson are a perfect team. They take charge and make everything easy for an out of state seller. No high pressure tactics. I would do business with them again!!! Sold the house in 6 wks!"

  -barnnita, Client

"William Smith over the years helped me sell 2 houses and buy one other. He made it so easy where I thought it would be so complicated. William Smith Knowledge of the market and his skills made the transaction so smooth. I am very impressive with how helpful he explained every detail. I would highly recommend William Smith. Any future Real Estate needs I will for sure use William Smith."

  -brad11843, Client

"William helped us find a home when we were first-time homeowners. Now, 20 years later, he has found the perfect home for a retiring friend. I know that everything he has done in between has been stellar!! Very personable and easy to work with"

  -cliffordhorsetraining, Client

"I have worked with William Smith numerous times over the past ten years. He provides excellent advice and market insights. He is a true professional and a thoughtful person."

  -Rogers2804, Client

"William has sold been our Realtor for the sale and purchase of a number of properties over the last 15 years and we have always been more than happy with the professionalism he displayed for each transaction."

  -Tokua, Client

"I asked William to sell vacant property for my partnership. He and his assistant, Marlene Willson, know their business. They discovered the small problems the sale faced and found ways to ameliorate them. They went to water board meetings to ensure we knew the details of local requirements and opportunities. They pursued several ways to make the sale work and worked on it even during the holiday season. I felt very secure in the private matters that are disclosed in the process. They gave me good advice in the final negotiation and managed the process to a successful end for my partnership. I would be happy to recommend William Smith and Marlene Willson to anyone who wants to sell their property. "

  -ron005, Client

"William Smith over the years helped me sell 2 houses and buy one other. He made it so easy where I thought it would be so complicated. William Smith Knowledge of the market and his skills made the transaction so smooth. I am very impressive with how helpful he explained every detail. I would highly recommend William Smith. Any future Real Estate needs I will for sure use William Smith."

  -brad11843, Client

"Best. Broker. Ever. William Smith has been my broker for almost 25 years, and has helped me buy, as well as sell, multiple extremely challenging properties. He negotiated TOP prices for my houses, raw land, and given great advice on investing in rental properties. Plus, he had such a great working knowledge of how to assemble financing that I still call him for advice as one of my "trusted experts." I will never call anyone else. Five stars? Where's the button to press for SIX?"

  -Irene Morris, Client

"My late husband and I worked with William many years ago in Monterey. We bought older properties no one wanted and brought them back to life. We did that for five years, one home each year. William was the only Real Estate Professional we trusted with our investments. We respected William completely and with his expert advice, at the end of the five years, we had more than tripled our investment. William is not only an outstanding Real Estate Professional, he is my trusted friend and advisor. William upholds the history and feel of the Monterey area and it shows."

  -Nancy Mobley, Client

"William did a great job representing us and negotiating our sale. Our home was sold quickly for the asking price. William is experienced, responsive, and thorough. His native knowledge of Pebble Beach and surrounding area were invaluable to us. We highly recommend William and his team."

  -Robert Rockwell, Client

"William Smith is a TRUE professional !!!!! He has FULL knowledge of ALL aspects of the real estate world!!!! William guided me, a recent widow, thru two short sales and two foreclosures during an extremely difficult time in my life. He had an amazing amount of expertise, kindness and understanding to help me make it thru a very painful situation. William guided me thru the sale of my vacation home at Lake Tahoe, even though he did not hold the listing. My late husband and I built that home 26 years ago. It was a very sad situation for me, but William helped me thru it. Always giving even though he knew he would get nothing in return. 18 months ago, my younger son wanted to buy his first home. William knew Nate's financial situation and called him when "the right" house was put on the market!!! He then helped Nate thru the purchasing process which was fairly intimidating for a 27 year old man. Then, six months later, William help"

  -Menke0269, Client

"William is very experienced and knowledgeable. He is always available to answer any concerns that you may have. He will make himself available at your convenience. I would recommend him to anyone needing assistance in buying or selling a home."

  -cindykausin, Client

"William provided a very well researched valuation opinion of my home prior to listing in a bound book showing data and photos of comparables in my neighborhood. He had an excellent support staff that made everything quick and simple for me. I got multiple offers that allowed me to get the highest value for my house. William gave expert and sage advice during the process of offers and counter-offers. Then, my sale closed in 25 days even though the buyers used a lender."

  -Mmcmillan, Client

"Mr. Smith was continuously polite, professional, and responsive during the entire process of selling my home. He expertise brought me a quick sale, which I was grateful for. I would highly recommend him and his staff."

  -Eileen, Client

"He sold our house on a tight deadline for more than we expected. Conversations were to the point without being rushed, he listened to our concerns and spent the time we needed to make us comfortable with the process. Our first home sale couldn't have been any better."

  -sparkerjc, Client

"William Smith knows the Monterey Peninsula and he's a complete professional and easy to work with. We've worked together for nearly 10 years and we've done transactions from $15M to $600K."

  -aengusj, Client

"I had excellent results listing and selling my house through William Smith. His pre-listing evaluation of my home proved to be "right on," as was his estimate of when I would like sell my home. I sold my house for 99.6% of what he told me my home was worth, and I closed escrow in under 5 months, which was inside the window he felt my home would sell. (And it was during the slow time of the year; I listed at the end of November 2014.) William also has an excellent staff that did almost everything I otherwise would have had to do. Perhaps most telling was that after escrow closed, there was a small problem with one of the appliances. Instead of just "punting" the problem back to me after close of escrow/collecting commission, he oversaw the resolution post-closing. (I've worked with other real estate brokers who won't return calls or emails after the close of any escrow.) Use William Smith"

  -carmelmike, Client

"Put your trust in William Smith! He will work tirelessly on your behalf and is always strategizing a few steps ahead. The zillow rating criteria for five stars: highly likely to recommend, very impressive local knowledge, masterful process expertise, immediate responsiveness, and excellent negotiation skills paint William Smiths professional character and demeanor perfectly. Our escrow (as the buyer) was long and difficult and at times it seemed unlikely we would close. He was always available for any questions and meetings, always came up with new ideas to push us forward, and was able to calm the nerves of the seller and their agent. I cannot recommend him enough!"

  -Alex42b, Client

"William sold 2 houses for us and we were very satisfied with his results. One was through a trust where William ended up being a consensus builder with four of us to come to a decision on exactly what to do to get the house ready for sale. He actually had a buyer before for the house was listed. The second house he sold he gave us great advice on what improvements to do and more importantly what improvements not to do in order to sell the house. The sale price on both houses was more than we anticipated, so on that account we were very happy. William or his assistant would always get back to us in a timely manor and make sure anything we had a question about was answered. I would definitely use William again."

  -Carol Klepich, Client

"I’d like to extend my appreciation and recommendation for William Smith’s services. I’ve contacted him many times over the years and have always received clear informative answers and good information. I believe he has very keen insight and often has brought helpful information into the conversation which broadened my perspective and contributed to more confident decisions on my part. I’ve noticed a few instance when the information was given with my best interest in mind even while going somewhat in opposition to my listing the property for sale. I very much appreciate this. All our conversations have been very helpful. While I’ve never made the decision to list or sell my property, William has consistently offered friendly advice and generous helpful discussion whenever I’ve called with my concerns. When I am ready to list my home, William is first choice for listing broker. Thank you William Smith. Best regards. Bill DeLap"

  -Bill DeLap, Client

"If you are looking to sell, or buy, a house, I would HIGHLY recommend William Smith and Marlene Wilson! William's expertise and follow-up was way beyond my expectations of a broker. Not only did he and Marlene do a fabulous job staging my house and giving suggestions that would lead to a fast sale, he followed up with me on the house that I bought in Oceanside, and helped me with directions and suggestions that the broker down here was not doing. If I had any type of question at all, I would call William, and he would give me the correct direction for me to go in. He became someone that I smiled and looked forward to receiving his call each day, whether I was in Pacific Grove, trying to sell my old home, or I was in my new home in Oceanside! When I was tired and stressed (which comes normally with a sale and move), he would cheer me up with his "stories" and his wonderful sense of humor. Marlene Wilson, his right-hand-gal, was equally as fabulous! "

  -Lisa Milligan, Client


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